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Billed a 1960s-era bohemian blend, the scent reportedly experienced a resurgence in popularity thanks to Gen Z.
April 27, 2024
By: Lianna Albrizio
Associate Editor
ScentAir Technologies, LLC., provider of scent marketing solutions, has added patchouli to its UK home fragrance offerings. Billed a 1960s-era bohemian blend, the scent reportedly experienced a resurgence in popularity thanks to Gen Z. “We're excited to add patchouli to our successful collection of home fragrances for the United Kingdom,” said Stephanie Soittoux, manager of EMEA marketing and eCommerce, adding the scent’s “timeless appeal.” S...
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